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				<category><![CDATA[Street]]></category>
		<category><![CDATA[Children In Need]]></category>
		<category><![CDATA[Circumstance]]></category>
		<category><![CDATA[dancers]]></category>
		<category><![CDATA[Developing Countries]]></category>
		<category><![CDATA[Gamin]]></category>
		<category><![CDATA[Global One]]></category>
		<category><![CDATA[Juvenile Delinquents]]></category>
		<category><![CDATA[Latin American Countries]]></category>
		<category><![CDATA[Magnitude]]></category>
		<category><![CDATA[Micro Levels]]></category>
		<category><![CDATA[National Workshop]]></category>
		<category><![CDATA[Negative Connotations]]></category>
		<category><![CDATA[Pajaro]]></category>
		<category><![CDATA[Rehabilitation Measures]]></category>
		<category><![CDATA[Risk Children]]></category>
		<category><![CDATA[Social Characteristics]]></category>
		<category><![CDATA[Stereotypes]]></category>
		<category><![CDATA[Terminologies]]></category>
		<category><![CDATA[Trem]]></category>
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		<category><![CDATA[Unicef]]></category>
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<p>The Phenomenon of the street children is a recent one. It is stated that the Latin American countries were the first to recognize it in their cities being the phenomenon of a magnitude and size which warranted the attention of all concerned. However the problem of street children is global one and exists in both, the developed as well as developing countries, with a difference in its size and magnitude. These countries have some kinds of micro<span id="more-22"></span> levels of rehabilitation measures. But much remains to be done in this field.</p>
<p>Street children is a trem &#8211; shaking uncontrollably as a result of anxiety, excitement or weakness which often highlights a certain set of working and living conditions rather than personal and social characteristics of the individual children them selves. So often, Children in these conditions are victims of stereotypes such as  &ldquo;Juvenile delinquents &ldquo; on the part of the public and authorities . The term &ldquo;street children&rdquo; should refer to all children who work in the street of urban areas without reference to the time they spend there or the reasons for being there.&rdquo;  (National workshop on street children, 29 and 30 August 1998)</p>
<p>The other terminologies for street children have been using is,<br />
&ldquo;children without families&rdquo;<br />
&ldquo; high &ndash;risk children&rdquo;<br />
&ldquo;Unattached Children&rdquo;</p>
<p>&ldquo;Children in need of care and protection&rdquo;<br />
&ldquo;Abandoned children&rdquo;</p>
<p>The UNICEF has called them &ldquo;children in difficult circumstance&rdquo;.</p>
<p>Around the part of the world the Terminology of street children used in different<br />
ways as follows,<br />
In Naples ,&rdquo; SCUGIZZO &rdquo; derives from the work  for spinning &ndash; top always <br />
more.<br />
In Peru, the &ldquo; PAJARO FRUTERO&rdquo; (Fruit bird) earns his name looking out for the police in the market place.<br />
In Colombia &ldquo;GAMIN&rdquo; (Kid) is Borrowed from the French, but has strongly negative connotations. The same world appears in RWANDA in the form &ldquo;SALIGOMAN&rdquo; (Sale gamin, Nasty kid).<br />
In Zaire, street children are &ldquo;MOINEAUX&rdquo; (Sparrows)<br />
In Cameroon, &ldquo;POUSSINS&rdquo; (Chicks) to field Workers, MOUSTIQUES&rdquo; (Mosquitoes) to the police . Others have proposed the term &ldquo;twilight children&rdquo; to suggest their fragile and indefinite status.<br />
Officialdom, in contrast, tends to be more circumspect and refers to street children euphemistically as &ldquo;children in an irregular situation.&rdquo; So, The street children is a most vulnerable and high &ndash; risk group in the society. According to UNICEF, they can be classified into three categories as follows.<br />
Street children on the street (children with continuous family contact)<br />
Street Children of the street (Children with occasional family contact)<br />
Abandoned and Neglected children ( children without family)<br />
One of the negative consequences of Urbanization in the world, particularly in the developing  countries , is the existence of a large proportion of the urban poor living in slums and pavements many families do not find any shelter. The forces of modernization including industrialization and urbanization, coupled with the appalling condition of poverty have adversely affected the family life.</p>
<p>Illiteracy, broken family, III&ndash;treatment, parent left, Death of parents and orphans and poverty are the key factor that forced to runaway from home and living on the street at major metropolitan cities, particularly in chennai. The population of street children in chennai is around 1,00,000 Most of the street children are drop-outs from school.</p>
<p>Most of the time they are living on the street, without having basic general needs of food, clothing and shelter, psychological needs of love, protection and recognition and social needs of social interaction, acceptance and maturity. They are not able to get care and support from family as well as society.</p>
<p>Condition of street children</p>
<p>The most vulnerable are the runaway boys and girls who live on the railway station, bus station, market place, pavements, streets and do odd jobs like rag picking cup collecting, coolie, begging, cleaning the rail boogies, small hotels etc. These children live on pavements and street with sky as their shelter  and no one to care for with love and affection.</p>
<p>The condition of street children is a sad reality that this section of the population are neglected, delinquent and are uncared for. They are a new and rapidly increasing group of vulnerable, deprived and exploited children in our cities.</p>
<p>Chennai NGO forum for street and working children conducted a survey on street children in 1996 with the support of UNICEF. This survey was conducted with the  following objective:</p>
<p>To enumerate the number of children of children who were on the street in the city of chennai.<br />
To find out the conditions of the street children in the city of  Chennai </p>
<p>On the basis of the survey, it was estimated that the number of street children  in the city of chennai would be around 75, 000. If one were to include the children bellow 6 years and the teenagers on the street, the population would be as high as 1.5 lakhs. They were covered under survey only 6 to 18 years children.</p>
<p>Most of them earn their livelihood doing odd jobs like picking rags, or recycling garbage, shining shoes, washing cars and the like. Their employers often exploit them sexually. In addition, most economic activities of the street  children are controlled by territories, each of which is guarded fiercely by its members, who react violent if threatened . In this  struggle for survival the competition is ruthless and only the fittest survive. To survive, They work for three hours a day on an average, either in the morning or in the evening, and with their earning they meet their daily expense. Whenever they need advance money for their expenses, they get from the waste paper shop owners for which they would sell their collection of waste only to that particular shop.<br />
The waste paper shop is also their place of stay after their work. During their Leisure hours, they go for movies, regularly take drug, pills and injection and at night have sex with local CSWs at a cheaper rate. This involves the risk of acquiring AIDS and spreading it. They have homosexual habit also. The drugs they use includes brown sugar.</p>
<p>Family background</p>
<p>Most of the street children are living on the streets away from their family due to some of the following reasons, Abuse, violence, poverty, broken family, Peer group pressure, attractions on city life, dislike towards studies, frustration, orphan and others.<br />
These street children have no one to care for them except their peer with whom they live on the streets. As they are away from home and school environment , the informal social control could only play a major role in their life in shaping the  character and behaviour of these children.<br />
The above stated variations have been affecting street children&rsquo;s  Self- esteem very deeply. Self esteem refers to the extent to which they expect to be accepted and valued by the adults and peers who are important to them. Even though self- esteem has been studied for more than 100 years, specialists and educators continue to debate its precise nature and development. But they generally agree that parents and other adults who are important to children play a major role in laying a solid foundation for a child&rsquo;s development.</p>
<p>What is self &ndash; Esteem?</p>
<p>When parents and teachers of young children talk about the need for good self &ndash; esteem , they usually mean that children should have &ldquo; Good feelings&rdquo;  about themselves. With young children, self-esteem children  refers to the extent to which they expect to be accepted and valued by the adults and  peers who are important to them.</p>
<p>Children with a healthy self &ndash; esteem feel that the  important adults in their  lives accept them, care about them, and would go out of their way to ensure that they are  safe and well . They feel that  those adults would be upset if anything happened to them and  would miss them if they were  separated. Children with low self &ndash; esteem, on the other hand, feel that the important adults and peers in their life do not accept them, do not care  about them very much, and would not go out of their way to ensure their safety and well &ndash;being.</p>
<p>During their early years, young children&rsquo;s self- esteem is based largely on their  perceptions of how the important adults in their lives judge them. The  extent to which children believe  they have the characteristics valued by the important adults and peers in their lives figures greatly in the development of  Self &ndash; esteem. For example, in families and communities that value athletic ability  highly, Children who excel in athletics are likely to have a high level of  Self &ndash; esteem, Whereas children who are less athletic or who are criticized as being physically inept or clumsy are likely to suffer from low self &ndash; esteem. </p>
<p>Families, communities, and ethnic and cultural groups vary in the criteria on which self &ndash; esteem in based.</p>
<p>Children with self- esteem</p>
<p>Keeping self &ndash; esteem alive is necessary to every human being. It is the daily food of emotional health. Mother Teresa said that &ldquo;each of us has a mission to fulfill, a mission to live, but that it must begin in our homes &hellip;. In the place where we are, with the people with when we are closest, and then spread out, &ldquo;</p>
<p>Nurturing self- esteem in children, creating opportunities for success, facilitating a positive self &ndash; image are all important influences on a child&rsquo;s healthy development.</p>
<p>Lack of self- esteem that damages a child&rsquo;s self &ndash;image could interfere with a child&rsquo;s ability to learn and relate.</p>
<p>To enhance a child&rsquo;s self esteem is to be a positive force in a loving relationship and thereby make a worthwhile contribution to the world.</p>
<p>Many parents are unwittingly aiding their children to fail and have low self- esteem.</p>
<p>First we must define what every child needs. Every child needs to get parental approval.</p>
<p>for his or her own sense or personhood<br />
for his or her sense of proven ability<br />
for his or her sense of individuality<br />
for set realistic achievement goals<br />
to provide a framework of meaningful values</p>
<p>Typical sources of low self- esteem in children </p>
<p>In most cases, low self- esteem in children, stems from unfortunate childhood experiences. The greatest gift we as parents can give to our children is sound self- esteem. When we fail to give it we unconsciously build low self- esteem in our children.</p>
<p>A Parent&rsquo;s own low self &ndash;esteem is a model for the child</p>
<p>A Child&rsquo;s lack of recognition and appreciation by parents and others as an intrinsically valuable and important individual, can mar his self esteem. Phrases like &ldquo;A child should be seen and not heard, &ldquo;Mother knows best&rdquo;, etc. demonstrate that the child&rsquo;s needs, feelings, desires and opinions are not given due consideration.</p>
<p>A child sometimes makes self-deprecating comparisons of himself with those of his own age whom he admires for their strength and ability , their popularity, self &ndash;confidence and achievements. To make matters worse, his parents, family and friends compare him unfavourite brother or sister. This overpowers the child with devastating sense of inferiority.</p>
<p>A child feels inadequate because he is not  encouraged and motivated to be independent, to do what he can for himself &ndash; to take responsibility for his ability as he grows in age and experience. The child is not taught to think for himself.</p>
<p>The false concepts, values and reactions of a child&rsquo;s Parents, Teachers and peers, cause him to identify himself with his actions. For example, Mohan, whose  mother had  a severe migraine, is a &ldquo; bad boy&rdquo; because he slammed the door. Whereas, in reality it was only his natural exuberance and lack of awareness that caused the act. This may load the child with self condemnation, shame, guilt and remorse.</p>
<p>Harsh and demanding parents set unreasonable standard, often raising them before the child has developed the ability to meet them. Parents may also subject their children to unreasonable, harsh criticism and undue and/or inconsistent punishment. Such actions cause early frustration, defeatism, and a destructive sense of inadequacy and inferiority.</p>
<p>A child being pushed beyond his capacity by the parents&rsquo; vicarious needs to achieve a sense of worth and importance through the child&rsquo;s achievements often causes a deep feeling of inadequacy and unworthiness in the child.</p>
<p>Rivalry and unsuccessful emulation of an extremely bright or gifted brother or sister, or of an exceptionally talented and  prominent parent often generates a deep sense of hopelessness and inferiority.</p>
<p>A child&rsquo;s unflattering  physical appearance and/or &ldquo;odds&rdquo; apparel, plus perhaps physical, mental, or emotional handicaps damage his sense of self worth.</p>
<p>A child raised on the basis of &ldquo; Reward and punishment&rdquo;, rather than being motivated through understanding and allowed to make his own mistakes  and to accept and resolve, so suffer the consequences develops low self &ndash;esteem.</p>
<p>Adverse economic, social, cultural, or ethnic position of  parents and family often invite depreciation and ridicule.</p>
<p>Over possessiveness, over permissiveness, and undue control exercise by one, or both  parents, nurtures a feeling of un &ndash; importance and lack of esteem in the child.</p>
<p>A serious sense of guilt is frequently induced by one&rsquo;s material wealth or affluent background.</p>
<p>High values place on money, achievement and thing rather than on the individual and his innate worth, can preclude or destroy one&rsquo;s self &ndash; esteem.</p>
<p>Repeated defeats and failures can destroy one&rsquo;s sense of self- worth and result in one or two extremes. The child may become a drop-out from school or society or  he may become a compulsive over achiever in a desperate attempt to &ldquo; prove himself&rdquo;</p>
<p>Procrastination and  lack of self &ndash; discipline, taking the path of least resistance, tend to demolish one&rsquo;s self respect and sense of worth.</p>
<p>Lack of sense of meaning and purpose in life, of clear goals and objectives, preclude sound self &ndash; esteem; Key to High self &ndash; esteem.<br />
The secret to inner peace lies in self &ndash; affirmation.</p>
<p>Need for the study</p>
<p>Bring to the end, many studies have concentrated on street children situational analysis, case studies and one study on street children on the independent variation of sex, age, education relationship between father and mother were conducted.</p>
<p>But no study was conducted in relation with street children&rsquo;s self &ndash; esteem and so I have taken this problem for my project study. Because  the street children are the important component of the developing country. but they are not in the main stream of the society. they are neglected   from the family, school and social setup even they are having positive self &ndash; esteem about themselves which is not recognized by the existing social system. the street children&rsquo;s perception towards  the society is negative one.</p>
<p>SUMMERY AND CONCLUSION</p>
<p>Many  psychologists state that  our self &ndash;image is affected by all type experience. We have successes , failures, compliments, Put down  personal experiences, our  expectation and others expectation of  us.<br />
In 1657, Augustine Baker, a mystical theologian and Benedictine monk declared  &ldquo;self &ndash; esteem, Self- judgment and self &ndash; will&rdquo; to be the there requisites of independence, the term had been used by scholars in Latin and Ancient Greeks, Plato, Aristotle and others. Thesaurus synonyms are &ldquo; self- reliance&rdquo;, &ldquo;self- consequence&rdquo;, &ldquo;poise&rdquo;, &ldquo; confidence&rdquo;, &ldquo; assurance&rdquo;, &ldquo;Pride&rdquo; or &ldquo;self- sufficiency&rdquo;. Antonyms are &ldquo;self &ndash; doubt&rdquo; and &ldquo;self &ndash; effacement&rdquo; to &ldquo;self- hatred&rdquo; and &ldquo; shame&rdquo;. <br />
Therefore , the self- esteem provides an essential Thread  that ties together various aspects of functioning. Low Level of self &ndash; esteem have been linked to confusion and disorganization with in a construct system. It would appear that low  level of  interrogation derived from grids  developed to test the construction of others do not strongly  imply that low level of interrogation will be found when the grids are based  upon the construction of self.<br />
No society can afford to ignore the street children .They are society&rsquo;s future. They are to be integrated with  the main stream of social development and to be provided with the opportunities to grow in sound mental and physical health in a appropriate  social environment.<br />
The human resource development approach has to  be applied while dealing with all team, and it is sure that given all opportunities of their development, in their turn they can contribute immensely to the all round development of the society.<br />
This study was conducted to mainly assess the level of self &ndash; esteem among street and school children to ascertain the possible reasons for higher or lower self &ndash; esteem. </p>
<p>Aim <br />
Studying the level of self &ndash; esteem among street and school children.</p>
<p>Objective<br />
To find out the level of self &ndash; esteem between school children and street children.<br />
To find out the level of self &ndash;esteem between boys and girls among street children and school children.<br />
To develop and recommend the remedial measures to overcome low elf esteem of street children. </p>
<p>Hypotheses<br />
There will be significant difference between school children and street children in their level of self &ndash; esteem.<br />
There will be significant difference between street boys and girls  in their level of self &ndash; esteem.<br />
There will be significant difference between street boys and school boys in their level of self &ndash; esteem.<br />
There will be significant difference between street girls and school girls in their       level of self &#8211; esteem.<br />
There will be significant difference between school  boys and girls in their       level of self &#8211; esteem. </p>
<p>Sampling<br />
Using Random sampling method for the study 120 school and street children were selected among these 120 children , 60 were boys and 60 were girls. Their age ranged from 12 to 17 years. Justification of age selection is, below 12 years the children are not able to recognize and express their self &ndash; esteem properly , so above 12 years has been selected for the study .</p>
<p>Tool used<br />
The index of self &ndash;esteem by walter W.Hudson was found to be the most  suitable tool to measure the self &ndash; esteem levels. The total questionnaire is 25</p>
<p>Statistical Analysis<br />
The Collected date was analysed, the  Mean, standard deviation, &lsquo;t&rsquo; Value was established to test the hypotheses</p>
<p>Findings</p>
<p>The Level of Self &ndash; esteem of school children is lower than the level of street children, that means street children were having high level of self &ndash; esteem.</p>
<p>There is no gender different in the level of self &ndash;esteem of street children.</p>
<p>The level of self &ndash;esteem of the street boys is higher than school boys. </p>
<p>The Level of self &ndash; esteem of the street girls is higher than school girls.</p>
<p>The Level of self &ndash; esteem of school girls is higher than school boys.</p>
<p>Conclusion<br />
An analysis of data collected being done, the following conclusion were arrived at. The Level of Self &ndash; esteem identified by the school children is lower than the level of street children, that means street children were having high level of self &ndash; esteem. The level of self &ndash; esteem developed by the street children boys and girls is the same. The level of self &ndash;esteem accumulated by the street boys is higher than school boys. The Level of self &ndash; esteem indicated by the street girls is higher than school girls.</p>
<p>Limitations<br />
The sample was limited only in the age group of 12 to17 years <br />
street and school children. <br />
It was done only in Chennai city. <br />
The sample size was small. <br />
The self esteem questionnaires was given to the street children and school children separately.</p>
<p>Implications   of the study<br />
One of the first steps in encouraging healthy self &#8211; esteem in children is to : establish good relationships with them. Persons in good, relationship is ultimately what the world is all about . Relationships which are mutually loving and caring , honest and supportive create an atmosphere for healthy human growth and great self &#8211; esteem.<br />
Emotionally, children are easily threatened by anyone bigger, older or more confident than they are not yet possessing the well &#8211; developed defended adults usually have, children&rsquo;s sense of self is still Fragile vulnerable and easily knocked down.	for example, children often don&rsquo;t understand the significant difference chronological age can make in their performance. younger children may feel stupid because their older siblings appear smarter .they do not realize older children have had more time than they for learning skills, physical growth, greater muscle control, more practice and mare experience in sports, school, the arts and so on. younger children need to understand they may be years behind in eyepiece but not necessarily in intelligence.<br />
When they get threats from others, they think of themselves as unlovable, incompetent, unimportant and un wanted misfits. threat brings on feelings of insecurity embarrassment ; failure and fear abounds inside them . So threat is too be avoided.</p>
<p>What Adults can do to boost self &#8211; esteem in children?<br />
Acknowledge a child&rsquo;s right to emotions.<br />
Provides  outlets for strong feelings.<br />
allow time  for strong feelings to cool off.<br />
connect yourself with their strong emotions.<br />
help relieve stress  with some thing physical.<br />
show that you can accept even the undesirable.<br />
encourage children to talk to other adults.<br />
help children by telling them stories.</p>
<p>what parents can do ?<br />
Apart from this, in order to build great self &#8211; esteem in children, parents need to.<br />
Be an example of self &#8211; value, self &#8211; love and self p celebration.<br />
Respect your child as a unique never &#8211; to -be- repeated miracle of good.<br />
Lead your child to feel loved , Valued and respected for his /  her own self.<br />
Make your child responsible for his/ her actions and conduct.<br />
Help your child to feel capable of accomplishing things on his/her own.<br />
Show your child that each day is full of joys and wonderful experiences.<br />
Give sincere praise and appreciation for every good experience.<br />
Let your child find him self through your guidance. Don&rsquo;t make him a robot or      rubber stamp of yourself.<br />
Invest time and energy to help your child achieve greatness.<br />
Lead your child to Improve with each event, not compete with others who may be more beautiful smarter or wealthier . these are False standards of greatness and make one all but feel like a loser the winner in the one who is doing his best for	his own sake. Be consistent in your discipline and lead your child to agree as to proper conduct. Empress praise for good behavior  and don&rsquo;t destroy the value of praise by withholding praise when improper conduct occurs. Teach children not to use self put- downs Teach them how to give tem selves self &#8211; support self &#8211; value, and self &#8211; assurance.<br />
Parents can play an Important role in strengthening children&rsquo;s self &#8211; esteem by treating them respect fully , taking their views and opinions seriously, and expressing appreciation to them above all, parents must keep in mind that self &#8211; esteem is an important part of every child&rsquo;s development.  </p>
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<p>street racing  <H3>Help answer the question about  street</H3>Where do those street stalls (selling takoyaki etc) get their stove?<br />Hi all,</p>
<p>I am planning to set up a street stall selling japanese pancakes. And so would like to know,</p>
<p>Where do those street stalls selling takoyaki, japanese pizza, japanese pancakes etc get their stove?</p>
<p>Thanks A MILLION!</p>
<p><a href="http://pigtownmainstreet.info/street-racing.html">street racing</a> is a post from: <a href="http://pigtownmainstreet.info">PigTown main Street</a></p>
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		<pubDate>Wed, 02 Sep 2009 08:20:02 +0000</pubDate>
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			<content:encoded><![CDATA[<div style="margin:0 auto;float:left;padding-right:5px"><img src="http://i.ytimg.com/vi/2Ns7_e069QY/0.jpg" width="250" height="180" alt="street bmx" title="street bmx" /></div>
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<p>Trans Formed One Christian Street Wear, Christian Clothing, Offers the Hottest Christian Tee Shirts Out There, We Infuse Faith Inspired Themes into a Hot Street Wear Look, Keeping Our Christian Clothing “On The Edge and Off the Chain”.</p>
<p>Trans Formed One is founded on Faith; Our Christian Street Wear is designed to be edgy and exciting. Staying on the cutting edge of Christian Clothing, All of our Christi<span id="more-21"></span>an Tee Shirts are built to last and to bring home a message of hope to a hopeless situation, These Faith infused Christian Tee Shirts will bring on questions from the world around you, giving you “the Wearer” a once in a life time opportunity to share your life experiences, Where you were, and who you are now, We Know that without Jesus there is no lasting change. Tell the world what being saved as done for you. Wear “Trans Formed One” Christian Street Wear and give the world an opportunity to ask.<br />• What we Stand on and what we at Trans Formed One have taken and claimed as our own, what we try hard to do daily, comes from Romans 12:2 (Do not be conformed to this world (this age), [fashioned after and adapted to its external, superficial customs], but be transformed (changed) by the [entire] renewal of your mind [by its new ideals and its new attitude], so that you may prove [for yourselves] what is the good and acceptable and perfect will of God, even the thing which is good and acceptable and perfect [in His sight for you].• It’s so easy to do what everyone else is doing, so easy just to let the mind slip back into the destructive and selfish thought patterns that the world we live in calls the norm, those same thoughts and actions that we ourselves used to practice never even thinking twice whether it was wrong or right, always using the excuse “everyone else is doing it” but here in Romans 12:2 we find that old excuse is removed. Not only that, but The Almighty One Himself places the responsibility of changing our thoughts solely on us as believers.• Research as shown that by changing the way we think, by practicing new ways of thinking, we are able to rewire our brains so to speak, transforming our negative thought producing minds into a positive thinking machine. We can only do that by taking God`s Thoughts and making them our own. His thoughts, ideas, actions and promises are all found in the Bible, I hope you read it today and make His thoughts your thoughts&#8230;..Renew your Mind!!! Trans Formed One. Visit us at <a rel="nofollow" target="_blank" href="http://www.tfone.biz" target="_blank">www.tfone.biz</a></p>
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<p>street bmx  <H3>Help answer the question about  street</H3>How is the street skating out there in Chicago?<br />Hey Im thinkin of going to college in the windy city and Im a big street skater.  I live in New York City right now its obviously the capital of street skating in America.  I just wanna know is there alot of shit to skate in Chicago?  I dont like skate parks im talking stair sets, ledges, hubbas all that good stuff.</p>
<p><a href="http://pigtownmainstreet.info/street-bmx.html">street bmx</a> is a post from: <a href="http://pigtownmainstreet.info">PigTown main Street</a></p>
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		<title>Disney Main Street Electrical Parade</title>
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		<pubDate>Tue, 26 May 2009 14:02:32 +0000</pubDate>
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		<description><![CDATA[<p><a href="http://pigtownmainstreet.info/disney-main-street-electrical-parade.html">Disney Main Street Electrical Parade</a> is a post from: <a href="http://pigtownmainstreet.info">PigTown main Street</a></p>
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			<content:encoded><![CDATA[<div style="margin:0 auto;float:left;padding-right:5px"><img src="http://i.ytimg.com/vi/X7woJN8KNqM/1.jpg" width="250" height="180" alt="Disney Main Street Electrical Parade" title="Disney Main Street Electrical Parade" /></div>
<p>There were over 12,000 individuals from all over the place pre-registered for the conference. The hotel was packed like I haven&#8217;t seen it since 1999. </p>
<p>On the first floor of the Hilton on 6th Avenue there is a bar with a huge seating area of tables and curved couches. It doesn&#8217;t open until 5-6 in the evening, during the day people use it as a place to sit while they are waiting for something or just killing time. There are always 2-3 tab<span id="more-5"></span>les in use. </p>
<p>During Ad:Tech every seat was taken &#8211; attendees comparing notes and connecting with their contemporaries to discuss ideas they&#8217;d just picked up in one session or another or from a vendor in the exhibit hall. You could feel the buzz, the energy!</p>
<p>The press/speaker/blogs room had been relocated to a room three times larger than before &#8211; a dead giveaway that this was going to be special.  </p>
<p>The event&#8217;s opening keynote featured the head of the organization Drew Ianni, Chairman, Programming, ad:tech expositions, laying out their blueprint for the future of Ad:Tech as it expands its presence worldwide.</p>
<p>As he illustrated their growth strategy he alluded to the &#8220;bad old days&#8221; of just a few years ago. I remember attending one of those events &#8211; when it had been moved from a gigantic space the previous year and combined with another organization in a much smaller location and the luncheon could still have been held in a Manhattan apartment.</p>
<p>That was on the back-end of the dot com bust and conventional wisdom seemed to give Ad:Tech one more  year before it would become a small part of another industry organization. To see the slides describing the strides they&#8217;ve taken and the plans they have in place demonstrates that the original &#8220;big idea&#8221; has come full circle. That with Ad:Tech as with business and life in general it all comes down to execution of the mission.</p>
<p>The keynote was to be delivered by David Lubars, Chairman and Chief Creative Officer, BBDO North America. </p>
<p>I had not taken the time to read any of the pre-conference materials or promotion so I had no idea who the keynote speaker would be. </p>
<p>When I got to my seat in the second row and saw the name and title on the huge screen I remembered why I always sit up front. It&#8217;s to keep me from leaving early. Sitting up front means you can&#8217;t sneak out. Common courtesy keeps me in my place. Invariably I pick up something so I continue the practice.</p>
<p>While Drew was telling us about David &#8211; that he had come from Fallon, Minneapolis &#8220;where he was responsible for some of most memorable and out-of-the-box advertising campaigns including Citibank&#8217;s &#8216;Identity Theft&#8217; series and BMW Films&#8221; &#8211; I was looking along the row in front of me trying to figure out which one of the blue suited businessmen has was. </p>
<p>I was familiar with these campaigns, as a TV viewer, so I was interested to see the guy who came up with them but not sure how this would translate to regular people like us.</p>
<p>Drew said that David had come to BBDO and had been charged with bringing a new, progressive way of thinking to an advertising agency once dubbed the &#8220;old guard&#8221;. More interesting.</p>
<p>But still, how would it be possible that someone from this huge ad agency, with clients who spend more on a single campaign than our readers on Main Street generate in annual revenues, have something relevant for people like us?</p>
<p>When Drew introduced David, instead of the staid businessman in a dark blue suit and shiny shoes I was looking for &#8211; an energetic guy wearing Dockers, a tee shirt with a long sleeve shirt open down the front and Timberland shoes (I think I recognized the soles) ran up the steps to the stage. I thought he was a audio engineer there to attach the lapel mike to the staid businessman in the dark blue suit and shiny shoes.</p>
<p>Imagine my surprise. This was David Lubars, Chairman and Chief Creative Officer, BBDO North America.</p>
<p>The stage was set up like a TV interview show. Instead of a speech this would be a conversation. What happened was quite interesting and enlightening to, I&#8217;m sure, everyone in the room. Each of David&#8217;s comments were little ah ha&#8217;s that just made sense. The only thing that threw some people was when he referred to himself as &#8220;not being a Darren Stevens type of advertising man.&#8221;</p>
<p>BTW: For those too young to remember Darren Stevens was the character played by Dick Sargent in the early 70&#8217;s sitcom, &#8220;Bewitched&#8221; Darren and his boss Larry Tate were the prototypical gray flannel suited advertising executives of the time. There are still many just like them &#8211; their tried and true tactics still work. However, it&#8217;s being able to see beyond what has worked in the past that make David successful and his ability to bring along their clients into the new world of strategic brand planning in a universe defined by short attention spans, massive media proliferation and where the consumer is increasingly in control.</p>
<p>Drew, using the Barbara Walter interview style, sat down with David &#8220;to discuss the new media landscape, the continued power of the television commercial as well as the new opportunities and threats that are emerging thanks, in part, to new digital technologies, platforms and creative tools.&#8221;</p>
<p>David&#8217;s comments were reveling. Instead of taking the advice of his friends, to move to LA and start his own interactive boutique agency he decided to join BBDO in NYC &#8211; providing us our first ah ha &#8211; that it&#8217;s not about the medium. It&#8217;s about the message and delivering it in the most logical way.</p>
<p>At BBDO he would be able to work with clients to develop their big idea and with creative people with experience in every medium to work out the most logical way to get that message to their target audience. For him it&#8217;s not about the technology or medium it&#8217;s about the message. The medium is just the vehicle. </p>
<p>I his words, &#8220;Does it matter whether you use email marketing, forums, bulletin boards, blogs, focus groups, TV ads, online videos, etc.? No. Which method(s) depends on your audience and how you can reach them the easiest.&#8221;</p>
<p>What impressed me, representing Main Street, was that he was not a zealot for a certain solution, especially requiring a huge budget. His comments focused rather on the importance of having a big idea. </p>
<p>Those of us who are not particularly creative must rely on those who are for help with the insights that flesh out the importance of the big idea and then craft the solution that will, hopefully, make it a household name.</p>
<p>But we&#8217;re skeptics &#8211; since most of these experts see theirs as the solution of choice, and are willing to massage our big picture until it becomes a big picture that their service is uniquely suited to provide. (I&#8217;ll be telling you about my experiences along this line, when I spent two days in the exhibit hall. But that&#8217;s another story)</p>
<p>According to David, &#8220;When you have the big idea and an open minded team to consider how to make that idea relevant, the method you use to get that message to the right people will just feel logical.&#8221;</p>
<p>Once example of the big idea being promoted in the right way was so obvious I almost laughed out loud. You see I had witnessed it first hand &#8211; like so many others, but because it seemed so natural I dismissed the creativity associated with it. </p>
<p>Last weekend we had friends visiting us from Arizona. We met them at their Times Square hotel and took them to dinner at one of our favorite Italian restaurants, Mezzogiorno, at the corner of Spring and Sullivan Streets in SOHO, one of the cool neighborhoods in NYC everyone has heard about. </p>
<p>The streets are narrow and always bumper to bumper as the cars creep between Broadway and 6th. Ave. The occasional doubledecker bus makes the journey as well, just barely fitting between the cars parked on both sides of the streets.</p>
<p>And there are always lots of people strolling along the sidewalks. It&#8217;s a combination thriving little mini neighborhood, landmarked historic district, and tourist destination all rolled into one.</p>
<p>One merchant, it&#8217;s pretty expensive to have your store there, came up with a novel idea for promoting their business during the 12-14 hours a day they are not open &#8211; but when people are still going by their front door.</p>
<p>So when David mentioned this advertising strategy as an example of the big idea (for that merchant), one that did not require a Fortune 500 budget, being delivered in a way that just made sense &#8211; ah ha. I had just witnessed it. An idea was so simple, so cheap and yet so effective. </p>
<p>You see in most if not all neighborhoods in the City when the stores and restaurants close the last person out pulls down these horribly ugly gray metal grates over the entire front of the place.</p>
<p>Over time people tape pieces of paper with their message on them, about a lost cat or an opportunity to lose weight, or attend an event of some sort &#8211; which, when removed, leave the corners of the papers under the tape, or someone with a magic marker or can of spray paint will leave their mark. The owners will typically do nothing, unless it is an objectionable message, assuming that this is the natural order of things.</p>
<p>What we saw as we strolled through the neighborhood with our out of town friends was a merchant who, instead of accepting the way things have always been, used the grate to create an effective &#8220;billboard&#8221; that cleverly introduces their store to everyone who passes by. </p>
<p>Instead of an unbroken string of gray metal grates that make every store, dry cleaner, restaurant, and shoe repair shop look alike &#8211; now in the middle of the block one stands out. As we walked along we saw people look and point to it, one tourist took a digital photo for the folks back home. The point, everyone noticed and some will remember it.</p>
<p>David&#8217;s message that it&#8217;s about the idea &#8211; the delivery method will emerge based on that &#8211; not the <br />
other way round &#8211; was perfectly illustrated.</p>
<p>Whether you work for a company with seemingly unlimited resources or are like the rest of us, it&#8217;s about performance &#8211; ROI. It&#8217;s not about a particular branded solution. </p>
<p>It&#8217;s about delivering the right message in the right way to the right audience at the right time. A message that makes people want to go out right now and get one for themselves!</p>
<p>David&#8217;s responses to Drew&#8217;s well crafted questions &#8211; that seemed to have the wide range of the audience in mind, set the stage for the entire event. The question was, would each subsequent session build on that keynote or not? Yep, the keynote was the tipping point for the event.</p>
<p>There were over two dozen break-out sessions during the next 21/2 days and we did our best to cover them. The panels in each session were made up of marque companies like CNN, AOL, and Frito Lay as well as one person entrepreneurs and everything in between. As always there were actionable strategies from every quarter. </p>
<p>We&#8217;ll be offering observations from those break out sessions we were able to sit in on over the next week or so. Be sure to join the discussion. We&#8217;d love insights and observations from you. The RSS feed link is in the Meta area of the nav bar.</p>
<p>In addition we&#8217;re going to do something we&#8217;ve never attempted before.We&#8217;re going to contact a select number of exhibitors whose products and services seem to have relevant applications to regular companies, companies spending their own money and not shareholders money, when they develop marketing and advertising strategies.</p>
<p>It will be interesting to see who responds who doesn&#8217;t &#8211; whose services are for people like us and who are interested in telling us about them in a semi non-commercial sort of way.</p>
<p>Stay tuned, add your comments, subscribe to the blog feed &#8211; get your trade association to do so as well. You won&#8217;t want to miss what&#8217;s coming! I guarantee it.</p>
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<p>Footage of the Disneyland/DCA electrical parade was shot on May 28th, 2006. To achieve the best sound quality, I used the original soundtrack (with a slight modification to reflect the fact that the parade is no longer shown on Main Street). Enjoy!  <H3>Help answer the question about  main street</H3>What&#039;s the best way to prevent frost heaves and potholes on a main street?<br />I recently moved to a more northern city.  This spring there were a lot of bumps and potholes in the roads, so much so that I had to have two of my shock absorbers replaced on my car.</p>
<p>Is there anyway to construct a main street with heavy useage that woulld not get frost heaves and potholes in them during the winter or spring.  The potholes were the worst, most of them were a few inches but there are a lot of them, but a few are a good six to ten inches deep.</p>
<p>Is there an engineering method that can prevent these things happening to roads?</p>
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